Skip to content

Operator-grade changelog.

A quarterly log of features, refactors, and infrastructure. No marketing fluff, what actually changed and when.

24

Ships in 2026 YTD

6

Avg ships per quarter

7d

Kickoff → first agent live

What’s on the bench right now

  • Deeper exterior line-item coverage from EagleView roof reports
  • Carrier-guideline-aware drafts for TPA program work

Q3 2026

One product. The site caught up.

Feature2Content2
  • FeatureSite repositioned around R360 Scope only: photos in, priced native Xactimate .esx out. Consulting-era pages (services, engage, case studies, apply) retired with permanent redirects.
  • FeatureHomepage rebuilt: product pipeline, live pricing, real demo video as the proof section — no testimonials we can't stand behind.
  • ContentField Notes got a filterable video section — demos and industry talk from the YouTube channel, playable in place.
  • ContentAll twenty articles re-edited to the product era; every end-of-article path now lands in the app.

Q2 2026

The site got serious. Agents got loud.

Agent2Feature3Content2Infra4Polish1
  • AgentShipped the AR Recovery Agent v1, per-carrier cadence, 30/45/60 escalation (retired in the Q3 2026 product repositioning).
  • AgentCarrier Comms agent v1, supplement narratives with IICRC S500 references (retired in the Q3 2026 product repositioning).
  • FeatureAgentGrid rebuilt: bento-weighted Estimator Assist tile, qualified metrics, per-agent anchor links into service detail pages.
  • FeatureNew /engage route with the 3-phase install spec (retired in the Q3 2026 product repositioning).
  • FeatureLive hero demo on the homepage, real footage, inline muted preview, lightbox plays with sound.
  • ContentShipped “Verisk × Claude MCP” analysis with the protocol-bus visual (Field Notes).
  • ContentCase-study pages expanded to four (retired in the Q3 2026 product repositioning).
  • InfraPer-page dynamic OG images for blog and services.
  • InfraOrganization + WebSite + Article + BreadcrumbList + Person JSON-LD graph across the site, moved out of <head> to end-of-body so it doesn't block render.
  • InfraSecurity headers (CSP, HSTS, X-Frame-Options, Referrer-Policy) via netlify.toml; Lighthouse runs in CI.
  • Infra/apply form wired to the R360 CRM with visitor UTK linkage (cookie set by track.js).
  • PolishOrbit-spin fix on the integrations card; install-panel visual rebuilt; SHIP timeline now fills sequentially.

Q1 2026

The marketing site rewrite. Voice settled.

Feature4Content2Infra2
  • FeatureFull marketing site rebuild on Next.js 15 + Tailwind v4, dark by default, accent #16A34A, brand-vocabulary copy throughout.
  • FeatureServices restructured into three tracks: Independent Restorers, TPA Management, AI Implementation, each with painPoints, before/after, vs-others, disqualifiers.
  • FeatureApply flow rewrote as a 2-step form with snap-back on server errors, honeypot, and rate limiting.
  • FeatureFounders page locked to 2 cards (Jake + Matt) per the legal posture.
  • ContentField Notes launched with three foundational articles: the three-trades myth, the iTel Labs settlement, the restoration scaling ceiling.
  • ContentBrand voice canon committed to repo and skill, primary pitch, voice rules, words to use, words to avoid, sister-business firewall.
  • InfraServer actions for /apply with field-level validation and Netlify function logging.
  • InfraPlausible analytics live; R360 CRM track.js + chat.js wired site-wide.

Q4 2025

Foundations laid. Stack stress-tested.

Agent2Feature1Content1Infra1
  • AgentEstimating co-pilot first internal build, trained on 200 real projects and 20,537 field photos.
  • AgentMark Whatley / Actionable Insights $50K scope challenge kicked off, proof-of-rigor benchmark for the estimating model.
  • FeatureFirst version of the R360 toolkit public: ChatGPP (S500/520/700 advisor) and Xcavate (Xactimate line-item search).
  • ContentFirst C&R Magazine feature placement; Alacrity Solutions conference speaking slot booked.
  • InfraQuickBooks integration architecture finalized for the BI dashboard.

Q3 2025

First paying customers. Patterns started repeating.

Agent1Feature1Content1Infra1
  • AgentCarrier comms agent first deployment, drafted supplement narratives for a TPA-heavy operator against Contractor Connection.
  • FeaturePer-job margin dashboard prototype shipped, first QuickBooks-pull-to-drilldown loop running on real client data.
  • ContentRestoration scaling ceiling thesis written internally, why growing shops plateau and what the lever looks like.
  • InfraCompanyCam + Xactimate read pipeline first version, photos and sketches in, structured estimate context out.

Q2 2025

Company started. Founders found the table.

Feature2Content1
  • FeatureRestoration360 incorporated. Founder team formalized around AI for restoration estimating.
  • FeatureInternal photo corpus crossed 10,000 images annotated against IICRC categories, foundation of the estimating model.
  • ContentFirst five operator interviews recorded, the source material that shaped the ICP and the brand voice.

Get the ship list in your inbox, quarterly.

Operator-grade only. No newsletters, no thought-leadership, no AI hype roundups. Just what shipped and what it changed.

RSS feedStart free

Changelog

First run of every tool is free

Start free